The £10 a year Professor----academic privations in post WW1 Austria

When the Austro-Hungarian empire was dissolved following the end of World War One the new nation of Austria came into being. The economic consequences for this country was a drastic devaluation of the krone (or Crown) and inevitable hyperinflation. The following short article in the December 1921 issue of the University College Magazine is a chilling report of the privations suffered by academics in Austria and other countries in central Europe:

As a result of the privations which they had to undergo, ten per cent of the professors in Austria died between1918 – 20. Consumption is usually the first symptom---and that means the end is not very far off when there are no supplies of fresh milk and nourishing food, with nothing but a chilly room in the heart of winter, and no fire in the grate.
On October 15th 1921, one tin of milk in Vienna cost kr. 240, and today, since the appalling crash of the krone, probably costs 500 at least. A professor’s weekly salary therefore would be entirely expended on the purchase of three tins of milk.
The case of a Professor of Egyptology---met personally by the present writer in Vienna—is typical of many.

Heffers---a life in books

Everyone who has ever lived or studied at Cambridge knows Heffers. It’s the big cheese bookseller in the city and is an international brand too. Around 1996 the company, which then employed around 300 people, issued a brief history, which has been useful in compiling this profile.

The Heffer family originally came from Grantchester, celebrated by Rupert Brooke and now the home of well-known storyteller Jeffery Archer. In 1876 William Heffer opened up a stationery shop in Fitzroy Street, just east of the city centre, where his success with a sideline of hymn books, bibles and general school books, convinced him that he ought to focus more on bookselling. Further success resulting from 25% discounts for cash and an expansion into academic and general titles, made it possible for Heffers to relocate to the city centre in Petty Cury.


Heffer then became a printer—and books printed by the company from the early twentieth century until 1987, when a management buy-out created the Black Bear Press-- can often be found, especially locally. Following William’s death in 1928 the company, with its three distinct areas of operation, was steered forward by son Ernest, and grandson Reuben, who became an influential figure in University and city life. Further success, especially internationally, followed the appointment as General Manager in 1964 of Cambridge graduate John Welch, who had no experience of bookselling and was not even a family member.

Heffers remained in Petty Cury until the late 1960s, by which time the decision of the City Council to redevelop the street, and the continuing expansion of Heffers as a business, made it necessary for the company to relocate once again. This time the decision was made easier by the offer by Trinity College of premises in Trinity Street once occupied by a grocer. The site was redeveloped from scratch and today, the design of the shop that has been called ‘one of the first and largest custom-built bookshops in the country’ is admired internationally for its bold simplicity.

Doubtless over the decades many students have supplemented their grants by working the odd Saturday at Trinity Street, but few have gone on to achieve the success of children’s writer Pippa Goodhart,